Opening in a single Manhattan theater, What Would Jesus Buy? performed quite nicely according to Box Office Mojo, making $11,600. Personally, I thought Rob VanAlkemade's documentary was timely and entertaining, although quite scatter-shot in its approach.
Opening in a single Los Angeles theater, Smiley Face earned an estimated $5,700 over the weekend, according to Mr. Klady. Distributor First Look has been criticized for changing their plans from a wider release last April; filmmaker Sujewa Ekanayake comments: "It is sad to see a film that screened at 4 incredibly well known festivals [Sundance, SXSW, Cannes, Toronto] being released in only 1 theater." Amen! Both Jette Kernion and Monika Bartyzel reacted positively to Gregg Araki's stoner comedy starring Anna Faris; the movie hits DVD in January.
Redacted ($1,760 per screen; 13 theaters) and Southland Tales ($1,780 per screen; 63 theaters) appeared to fall victim to bad buzz. Everyone kept saying that no one would want to go see Brian DePalma's Iraq War project and it became a self-fulfilling prophecy. Critical response was lukewarm overall, though a number championed it, according to Rotten Tomatoes. (Ryan Stewart felt it "doesn't ever truly gel.") The same site estimated that only 34% of the Southland Tales reviews were positive; its champions are fewer but no less appreciative -- but not Nick Schager, who called it "monumentally vapid."
The Coen Brothers' No Country for Old Men expanded into 148 theaters and soared into the overall Top 10, scoring a scorching per-theater average of $20,540.