I'm finding this news over at Variety so utterly surreal and weird. As the story goes, this place called Protagonist creates "entertainment concepts" for Pepsi's many brands, and the idea for a new, Dew-branded game started there. The plan was to tap into Mountain Dew consumers who "don't have that burning need for being rebellious or individualism" and are "more about choice and community," and they wanted someone who "was interested in new ways at telling stories." That person became none other than Forest Whitaker, who helped develop the new game that hits shelves next year.

I don't know about you, but he's just about the last person I would think of for this project. But after winning an Oscar for The Last King of Scotland, all eyes were on Forest, and the actor says: "Mountain Dew offered me an amazing opportunity to create a mythic universe using all forms of storytelling that will allow those who participate to develop their product. Ultimately, the drink will be on the street and in stores where you get to see it, tough it, taste it, drink it, make it a part of you; bringing you from the virtual world to the real world." Whitaker helped come up with the game's world, which involves political themes, and says: "This is about voting. This is about taking a stance and making things happen. It's about empowering people and allowing them to express themselves and create something that represents who they are." And here I thought it was about selling Mountain Dew...