CATEGORIES Comedy, Drama, Romance, Awards, Distribution, Movie Marketing, Other Festivals, Movie News, Awards, CinematicalLater this month, Edward Burns' Purple Violets will be available exclusively on iTunes. You won't see it in theaters, or on DVD or anywhere else -- at least for awhile. Did you know this? I've written about it, and maybe you read that previous post, but if you're not a regular reader of movie news and/or blogs, would you know about the landmark event? I haven't seen any ads anywhere, nor have I even seen mention on the main iTunes page. When I search Purple Violets on the iTunes store, it only gives me the soundtrack -- not even a mention that the film will soon be offered.
So, how is Purple Violets being marketed? I have no idea, which is sad because there's a new bit of information that could be used to advertise to its target demographic. The film was awarded the top prize at the Savannah Film Festival, winning best narrative feature this past Saturday. Certainly this honor will appeal to indie film enthusiasts, no? Sure, the festival isn't the biggest or most prestigious, but the award would still look good on an ad for the film. If only it had one.
Other winners in Savannah included The First Saturday in May and The Singing Revolution, which tied for the documentary award, and Bill Plympton's Shuteye Hotel, which won best animation. First Saturday also picked up a producer award for co-directors/producers John Hennegan and Brad Hennegan and Singing Revolution also won the jury prize. Screenwriter David Benioff, whose adaptation The Kite Runner was screened at the fest, was honored with a non-competition award for Outstanding Achievement in Cinema.