Klady says that "the bloom is definitely off the rose for documentaries," citing the poor returns for Jimmy Carter: Man From Plains and How to Cook Your Life as evidence that "the industry has effectively killed the layer of the golden egg with too many non-fiction movies ... that cannot sustain even a niche crowd at the multiplex." Jimmy Carter pulled in just $1,320 per screen at seven locations for Sony Pictures Classics and How to Cook drew about the same ($1,480 per screen at four locations) for Roadside Attractions, according to Klady. Another doc did good business on just one screen for distrib The Weinstein Co. -- Pete Seeger: The Power of Song earned an estimated $12,500, per Box Office Mojo.
Distributor Roadside Attractions had more pleasant news for a fiction feature, however: Bella, the Audience Award winner at Toronto last year, finally opened on 165 screens and did very nicely, averaging $7,390 per locale, according to Klady's estimates. Other new limited releases struggled to find audiences: Music Within ($2,790 average on 17 screens), Mr. Untouchable ($1,950 per-screen at 26 locations), Rails & Ties ($2,160 average at five locations), Black Irish ($1,650 average on four screens) and Slipstream ($970 at six locations).