The Times goes into detail about iTunes distribution, mentioning the strategy of putting Wes Anderson's Hotel Chevalier up for free download, which sparked extra interest in The Darjeeling Limited. It also points out the benefit of having short films on iTunes in general, not just for well-knowns like Anderson. The move can affect DVD rentals, though, according to Burns, who has had difficulty securing video distribution for Purple Violets now that it will be available on iTunes. The movie, which stars Burns, Debra Messing, Patrick Wilson and Selma Blair, premiered earlier this year at the Tribeca Film Festival, where Eric called it Burns' "best film since The Brothers McMullen ... a more mature film than anything Burns has done in the past."
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