In the last ten years or so, the popularity of Gabriel García Márquez's work has increased exponentially. Oprah made him a sensation with her book club, but One Hundred Years of Solitude isn't his only buzzing tale. Love in the Time of Cholera has gotten its fair share of media attention as well -- most notably in two John Cusack movies. In Serendipity, he had to find the novel to get Kate Beckinsale's number, and in High Fidelity, Rob Gordon says that he understands the book (along with The Unbearable Lightness of Being) and says: "They're about girls. Right?" Just a week ago, Erik Davis shared the film adaptation's one sheet, and now The Hollywood Reporter has posted that it will get its world premiere during the Rio International Film Festival -- one of Latin America's biggest fests.

You still have a little bit of time to get in on the action, that is, if you have a schedule where spur-of-the-moment fest trips can be fit in. Rio runs from September 20-October 4, and the film is slated to close the fest. In case you're not familiar with the story -- it's a late 19th and early 20th century love triangle between Fermina Daza (Giovanna Mezzogiorno), Florentino Ariza (Javier Bardem) and Doctor Juvenal Urbino (Benjamin Bratt), which spans 50 years in Colombia.* Sweetening the screening, director Mike Newell, Bardem, and some of the film's producers will be there on closing night. I can only hope this film does well and brings some of García Márquez's lesser-known works to light. I'd love to see what cinema could do with his non-fiction, first-person recreation -- The Story of a Shipwrecked Sailor. We'll find out soon enough -- the movie opens on November 16.

*Thanks to Lauren for the catch!