Then again, there's always the issues of inflation and rising ticket prices. According to inflated adjustments, the Bond films have made $10.9 billion (provided by Wikipedia, minus Never Say Never Again). Also, according to Variety, the Star Wars movies have actually out-grossed the Harry Potter series domestically ($2.18 billion vs. $1.41 billion -- without inflation adjustments). So, as usual with box office records and announcements, this is only big news if you want it to be. Warner Bros. COO Alan Horn told Variety that it isn't about competing with franchises like Star Wars and 007; it's just bragging about a "fun number." Anyway, it never should be about what franchise makes the most money; it should be about which franchise is the best, and we all know what that is.
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