How far will Hollywood's appetite for comic-book adaptations go? Is movie marketing ruining Comic-Con? And what is Edward Burns doing backing a comic book, anyhow? This edition of The Rocchi Review follows up on Kevin Kelly and Chris Ulrich's amazing Comic-Con coverage here at Cinematical with a uniquely qualified observer -- Heidi MacDonald, who writes about comics and comics culture for Publisher's Weekly with her blog The Beat. MacDonald's been a veteran of the comics journalism scene for years-- and has some surprising things to say about the cross-pollination between the movies and comics. You can download the entire podcast right here -- and we hope you enjoy.