With "geek" stuff like comics, sci-fi, and horror taking over the mainstream, ComicCon has become one of the biggest film events of the year. The studios really take it seriously, and this should be an excellent week for major film announcements. Today, the fairly new studio Fox Atomic, an offshoot of Fox targeting the 17-24 demographic, announced what festival goers can expect from them this year. It looks like their biggest push is for the upcoming revenge thriller Death Sentence. There will be an online sweepstakes to win a 1969 Ford Mustang featured in the film, starting when ComicCon opens its doors tomorrow. If you can't make it to the festival you can enter at the official movie website, http://deathsentencemovie.com, up until the film is released on August 31st. Death Sentence stars Kevin Bacon as a man out to avenge his son's death, and co-stars John Goodman and Kelly Preston. James Wan (Saw) directed. Bacon, co-star Garrett Hedlund and Wan will be signing autographs at ComicCon this Saturday at 3PM.

Also, be on the lookout for a contest to win a Fender Stratocaster guitar signed by the cast of the upcoming comedy The Rocker. You can read more about that movie here and here, it tells "the story of a failed, over-the-hill drummer who is given a second chance at fame." Rainn Wilson plays the drummer and Christina Applegate will be his love interest. Only in the movies, folks! Fox Atomic is understandably putting a big focus on their graphic novel publishing arm at ComicCon as well. Signings and giveaways are scheduled for Joe Harris and Stuart Moore's The Nightmare Factory, due out on September 4th, as well as their film-based graphic novels -- 28 Days Later: The Aftermath by Steve Niles and The Hills Have Eyes: The Beginning by Jimmy Palmiotti and Justin Gray. It looks like just about all of the artists and authors will be in attendance. We've got all sorts of ComicCon news, announcements, and goodness coming your way from San Diego (which, of course, is German for "whale's vagina") all this week and through the weekend, so stick around and stay classy.