Russell Crowe has been flying under the social radar lately and now I know why. The actor has turned into a full-fledged producer with the launching of his company, Fear of God Films. The name seems suitable for something run by Crowe, I see him as being a brute man who may only be afraid of someone like the almighty God. He has wasted no time and is now producing his first feature under the Fear banner, Dolce's Inferno.

Dolce's Inferno was written by Mark Staufer, a former TV exec whose writing credits appear to be few and far between -- Crowe apparently knows something about him that we don't. There aren't many details yet, but we know Staufer's romantic comedy is about a Los Angeles gossip columnist whose life gets turned upside down by love -- Dirt meets You've Got Mail, perhaps?

Crowe isn't set to appear in Dolce's Inferno but has his plate full in the acting world. He just finished three films and is set to play the title character Sheriff of Nottingham in the film being directed by Ridley Scott. He is also working on the film Bra Boys, a documentary about the Australian surf gang in a Sydney suburb. Crowe has plenty of work in the years to come and as he may have a fear of God, he definitely doesn't have a fear of exhaustion.