This is one that you probably won't hear about from the traditional conspiracy theorists like Art Bell, but it exists nonetheless. It also has the potential to become bigger (pun intended) as this insidious plan works its way across the globe, ensnaring many unsuspecting actresses, movie executives, theater patrons, and checkout-stand magazine covers in its tentacles.

10 Zen Monkeys is reporting that they've noticed something interesting: a lot of quotes from actresses in the top summer blockbusters about their breasts. They also did a little sleuthing to determine what was all behind it, and their conclusion was that these stars seem to think that talking about their chests will improve the box office takes of the summer tentpole films.

They call out Keira Knightley (Pirates of the Caribbean 3), Kirsten Dunst (Spiderman 3), Cameron Diaz (Shrek 3), Jessica Alba (The Fantastic Four: Rise of the Silver Surfer) and Lindsay Lohan (arguably not in a summer blockbuster ... especially after Georgia Rule sort of tanked). The ladies have backed themselves into a corner with no way to unhook themselves. We'll have to see how things stack up after the summer box office receipts are in.