There are two posters, and I'm sure you won't see either of them hanging up at your local, family-friendly multiplex -- and not just because they are international teasers. The first features Jessica Alba holding a phallic ice cream cone, which is dripping all over her hand. I guess some people might not get the point, but it is more than a little obvious what that cone is supposed to represent. Then there's the second poster, featuring a shirtless Dane Cook with a very pleased look on his face. Oh yeah, and there's also the top of someone's head at the bottom of the poster. Nobody's missing the point with that one.
The most interesting non-sexual thing about the posters is their use of the taglines "There's something about Jessica" and "There's something about Dane". Are they intentionally trying to make us connect the phrase to There's Something About Mary, or is it just me? Evoking one of the most popular raunchy comedies certainly makes sense, but still. In addition to the dirty ad campaign, Lionsgate has a website up for Good Luck Chuck, which includes a montage of phrases where the F-word is substituted with the name Chuck. For example: "chuck you" and "go chuck yourself". It isn't too crazy, but I think they went a little overboard by including "me chuck you long time." Lionsgate will release Good Luck Chuck in theaters this August.