As soon as the big money rolls in, those movie executive eyes glaze over with candy-coated dreams of themselves swimming in sequels through seas of cold, hard cash. For months we've been wondering if the Spider-Man franchise would continue. They will, they won't and on and on. Last month, Tobey Maguire admitted that he would entertain the tights again if "there's a story worth telling." Kirsten Dunst continues to say that she'll reprise her role as long as Maguire and Sam Raimi are on-board.

Now the BBC has reported that Sony Pictures exec Michael Lynton says: "Everybody has every intention of making a fourth, a fifth and a sixth and on and on." This comes on the heels of Spider-Man 3 beating Pirates of the Caribbean: Dead Man's Chest to become the most successful new release, having made $148 million in its opening weekend, despite questionable reviews. The question is: who is this "everyone?" The stars who have been sliding back and forth on the yes and no scale, or the guys behind the scenes who are itching to bring in more cash? Considering how apprehensive they've been about continuing the series, I can't imagine that Raimi or Maguire or itching for numbers 4-6. Lynton says that "when everybody comes up for air, we can think about how to make the next one." Will the stars stick, or should we start musing over replacements? Is there anyone that you're itching to replace? *cough* Mary Jane? *cough*