WWE Films CEO Linda McMahon (any relation to Vince, I wonder?) says "We are now able to move more into direct-to-video production, and that will be the next focus." "Able"? More like "required." But then the Hollywood Reporter article goes on to say "McMahon noted that the WWE is in talks with a major studio on a potential deal for theatrical distribution on a first-look basis." Which means ... what? That WWE Films might latch on to a studio kinda like Nickelodeon did with Paramount? I wouldn't hold my breath on that.
According to McMahon, all three WWE flicks will "make money or at least break even," which isn't exactly the business model you want for a production company. She also suspects that the R rating on The Condemned may have contributed to its limp arrival at the box office. Um, yes. It's the R rating that did The Condemned in. Not the plot or the script or the concept or the (lack of) cast or the fact that it stars wrestlers. Nothing like an R rating to keep the action fans away from your movie. Ms. McMahon predicts that The Condemned will "perform well" once it hits video. Which probably explains why they'll be bypassing the multiplexes on future projects.