Just when you thought all signs were pointing toward Sam Raimi directing a big-screen adaptation of The Hobbit, The Hollywood Reporter announced that Columbia Pictures has picked up a high-concept action-adventure script for Raimi to produce (along with partner Josh Donen) through their Buckaroo Entertainment. No word yet on whether Raimi will also helm, but word is the project has definite franchise potential. Penned by Freddy vs. Jason scribes Damian Shannon and Mark Swift, studio is also looking to fast track the pic ... because it's just that awesome.

Based on the description alone, I guess you can say it's like Night at the Museum meets Shrek meets (insert a number of fantasy films here). Story centers on a cynical guy from New York who must travel to some mysterious far-off land, untouched by modern civilization, in order to help save a village and a princess from a bunch of evil fairy tale creatures. I'm thinking someone like Vince Vaughn (or, if they want younger, Jake Gyllenhaal) might be at the top of the "actors being considered" list. Surprisingly, even though the plot description was released, the title is being kept under wraps -- why, exactly, we have no idea. I mean, how much can a title give away? If Raimi does decide to direct, it could spell the end of his involvement with that other (something about a spider dude from Queens?) lucrative franchise.