We've already witnessed partnerships between Lionsgate and Panamax, and between Warner Bros. and Cuaron's Esperanto Filmoj. Now Hayek is setting up another Latino division called Ventanazul; this one will be at MGM. The difference seems to be that neither Hayek or MGM is specifically interested in targeting Hispanic Americans. Instead, they plan to produce and distribute between two and four films with a Latino focus that are geared toward a wide, mainstream audience. I'm not sure how big they hope to be, but they'll have to do better than last year's Quinceañera, which had a lot of mainstream appeal and which was relatively successful considering its budget, but which still only made a couple million dollars. Hayek's last film hit, Frida, did much better, and her television success with Ugly Betty is huge, but neither one is specifically Latin-themed. So we'll have to see if a wide audience is accepting enough of Hispanic-centric movies to make the division work. It is especially interesting that MGM made this deal while Hayek is currently working on a Spanish-language project for Warner Bros.
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