For the record, Anchor Bay released Behind the Mask in 72 theaters on March 16th. (It opened opposite Dead Silence and Premonition, hardly heavy-hitters but most certainly "genre" flicks.) Over the course of its 3-week theatrical run, the movie grossed less than $70,000. I mention that rather ugly number not to draw attention to the film's fiscal failure, but to indicate how damn hard it must be to "sell" a movie like this one. It's got no stars, it's definitely an "indie" and it's tailor-made for a very specific niche audience. But this is what makes DVD so great: I predict that millions of horror fans will have a ball "discovering" Leslie Vernon on their own ... and if this movie doesn't become a cult mini-classic within five years time, then I vow to retire from the horror game forever. (Disclaimer: In actuality I promise no such thing.)
Anyway, you can see for yourself if the horror community has over-hyped Behind the Mask when the flick goes digital in June. As far as Anchor Bay's theatrical releases are concerned, they also have a full-bore September 7 release planned for Adam Green's Hatchet -- a flick that better get more than 72 screens and 70k before we hear news of a DVD release!