It looks like the marketing machine is at full tilt for Nicolas Cage's upcoming thriller Next. Already we have had the trailer and some poster art that was less than eye-catching, but now there is a fancy new website. There are plenty of bells and whistles, including do-it-yourself ESP tests, the promise of a "Nuclear Countdown" game, and something vaguely titled "Experience". Next centers on Cage, a man who has the ability to travel through time and is being hunted by some shadowy government types -- is there any other kind? As if that was not enough, all the while he is trying to prevent the death of his girlfriend (Jessica Biel) and stop a nuclear annihilation. Also, Julianne Moore has something to do with it, and Peter Falk, TV's Columbo, also has a role in the film.

Directed by Lee Tamahori (XXX), the story is based on Philip K. Dick's The Golden Man, but the script was adapted by one of the writers of Navy Seals so I'm thinking it could go either way; even Patrick and Scott seemed undecided about the whole thing. In the end I guess it really doesn't matter, Cage seems to be going for the title of "Hardest Working Man in Show Business" so it will not take long before he is onto another film, and then another, and another. As for Next, it's currently scheduled to drop in theaters on April 27.