The already-hyped Transformers flick received another shot of free press this week when the cars that GM licensed for the film showcased at the GM "ten" pre-Oscar fashion event at Paramount Pictures. IESB.net has exclusive video of the cars on the "red carpet" and already speculation has begun that GM could bring a "Transformers Edition" of cars into production. Mike Jackson, GM North America Vice President, marketing and advertising, notes, "Transformers is a compelling project and offers us a global platform for marketing GM products and building our brands, it represents the perfect intersection of entertainment, marketing and design."

Most of the attention directed at the cars in the film has been the switch for Bumblebee from a VW Bug into a brand new classic Camaro. Fans are already a little miffed at the change; I'm not exactly the biggest Transformers aficionado, but even I thought it should have been a Volkswagen, regardless of what high-profile marketing agreements were in place. Other GM products in the film include a Pontiac Solstice (Jazz), Hummer H2 (Ratchet and a GMC TopKick (Ironhide). Since these cars are already on their way to the marketplace, I would assume any Transformer edition would pretty much be the same car but with an Autobot or Decepticon logo on the back. So it's not exactly groundbreaking design, but could fans resist the lure of driving around in their very own Transformer?