CATEGORIES Documentary, Deals, Sundance, Magnolia, Distribution, Movie News, Sundance Film Festival, CinematicalSundance had its first bidding war of the festival over the documentary Crazy Love, and Magnolia Pictures emerged triumphant. This is considered the first distribution deal to emerge from the festival -- a few earlier deals occurred before Sundance technically began. Magnolia purchased the North American rights to the documentary on Saturday for a mid-six-figure sum. Other companies involved in the bidding war included Netflix and ThinkFilm.
Crazy Love premiered at Sundance on Friday night, although industry pre-screenings supposedly occurred beforehand in New York and Los Angeles. The documentary was directed by Dan Klores and co-produced by Klores and actor/filmmaker Fisher Stevens. It's about Linda Riss and Burt Pugach and their tumultuous (to the point of incredulity) relationship. James Rocchi described Crazy Love as a "horrible, clammy, grim and pathetic tale of co-dependent madness," which actually makes me more interested in the film. I'm weird that way. But how successful are pathetic tales at the box office? At least three distribution companies seemed to think that audiences would love to exercise their voyeuristic tendencies with this twistedly romantic story. Magnolia hasn't yet announced a timeline for release.