CATEGORIES Comedy, Drama, Gay & Lesbian, Independent, Fandom, Home Entertainment, Movie Marketing, Cinematical Indie, Features, Movie News, CinematicalI was immediately intrigued when I started hearing about Shortbus. After seeing both Hedwig and the Angry Inch and his First Day of My Life video from Bright Eyes, I was intrigued. I didn't actually believe that the sex could be as graphic as promised. I was comparing the whole thing to the ridiculous uproar over Kill Bill and how fake, over-the-top violence somehow made it more violent than other movies. And then I sat down to watch the film, which John Cameron Mitchell made sure to start with an explosion ... literally.
I was actually a bit disappointed in the film, as I was hoping for rampant sex with a little more responsibility -- that, and my assumptions about the Star Spangled Banner were a bit off-target. Nonetheless, Mitchell managed to make an intriguing film where the sex was long and graphic without being gratuitous. In fact, it was the inclinations that were gratuitous more than anything else. However, no matter how well it was received by some circles, it's still a film with a lot of actual sex in it, and that doesn't make for great wide-spread money making ventures. Hell, it isn't even searchable on imdb, you have to find it through Mitchell's directorial links.
To try to help the film with its DVD sales, Mitchell is taking a cue from the Weinsteins and their marketing plan for Clerks 2. Usually, a fan's street team efforts result in free discs and other sorts of fan goodies. Well, this filmmaker is taking it a step farther. CHUD has reported about the film's new DVD promotion: Any person who raises awareness of the film by sending an e-card to five friends will find their name in the DVD's credits. Talk about being immortalized in thanks. It's definitely a neat gimmick, but I'm not sure if it's the right one.