Many films went under the radar this year once they hit theatres -- The Last King of Scotland to be exact -- had limited box office draw but after a Golden Globe nomination for Forest Whitaker the people are finally curious. Their curiosity is cause for its relaunch by Fox Searchlight hopefully in the next few weeks. For this I am very happy -- I anticipated its original release and when I went to see it, it was already out of the only two theatres it was screening at!
Many films even waited for nominations in order to boost their screening expansion; Little Children did just that. Only one theatre in Los Angeles is screening this critically acclaimed film but now that nominations are rolling in it may receive a wider release; relying on possible Oscar nominations to create even more ticket sales.
So maybe awards are good for something...marketing. I'm not a fan of award shows. I tend to have a big mouth when it comes to nominations and an even bigger one when people finally win the awards. But currently my mouth is shut and content due to the Golden Globes' generosity for inspiring interest in what I think are some of this year's best films.