A new study performed by ABI research has ripped another hole in the already-weak rampant claims of unstoppable movie piracy and the struggling film business. According to the study, which polled 1,725 North American online consumers 18+, only 5% watched legal digital movie downloads, and even less watch illegal downloads, making it "the least watched genre of online video on the Internet." The majority of respondents say they watch short-form content like news, sports and viral media. Why are they ignoring digitally-acquired films and illegal downloads? Because "they were satisfied with their current providers and the rental market."
Obviously this is more of the same. But maybe, just maybe, if we get enough of these studies together that prove most of us are not movie swashbucklers, they'll create an invisible shield from the incessant claims.
[via The Movie Blog]