CATEGORIES Classics, Comedy, Celebrities and Controversy, Newsstand, Movie Marketing, Movie News, CinematicalI posted earlier today on Joystiq that a new TV commercial for the role-playing game World of Warcraft hit the airwaves on Monday, which of course means it hit YouTube about .0815 seconds later. I'm waiting for the day that things come out on YouTube before they reach TV or the big screen. YouTube will become self-aware and telepathic and rule the world one day. You think Terminator was just a movie? SkyNet is YouTube, silly rabbit.
Oh, look ... we've veered back on-topic. This commercial features footage from Office Space with everyone's favorite cubicle-slacker Peter Gibbons (Ron Livingston) playing WoW while Bill Lundbergh (Gary Cole) tries to talk to him about TPS reports. Originally in the scene, Peter was playing Tetris, but they've stuck this footage in pretty seamlessly. Look how they've even littered his desk with the Warcraft box and game discs.
The ad works here because Office Space isn't generally considered a "classic", but how long until companies really screw up something that Cinemaniacs will cry sacrilege over? Come to think of it, it's already happened several times. We've had Gene Kelly selling Volkswagens, Steve McQueen pushing Mustangs, and Elton John plugging Diet Coke with Humphrey Bogart, James Cagney, and Louis Armstrong. The recent Gap commercial starring Audrey Hepburn was funky and fun, but I found myself wondering what she'd think about it. It's hard to imagine that she would be thrilled. Will Apple use Citizen Kane to sell iPods? Matthew Broderick hawking new computers in WarGames? Okay, that last one probably wouldn't really bother me, but when does it end? At what point is too much just too much?
Check out these ads after the jump and let us know what you think.
Ron Livingstone and Gary Cole sell video games.
Gene Kelly wants you to buy a Volkswagen Golf.
Steve McQueen loves Mustangs, we know that. This is a commercial reminder.
Audrey Hepburn sells skinny pants (probably better than anyone, but still).
Andy Dick's parody of that ad, although I'm not sure which is more offensive. At least this one made me laugh.