Since 1919 United Artists has had a storied past since inception and creation by four of the film world's biggest stars at the time: Douglas Fairbanks, Charlie Chaplin, Mary Pickford and director D.W. Griffith. It enjoyed both success and failures in the intervening years, giving birth to such franchises as the Rocky, James Bond, and Pink Panther films as part of its highs, and being the studio behind the Heaven's Gate debacle as part of the lows, which left it essentially bankrupt in 1980. The press release lauds Cruise as, "one of the most successful, critically acclaimed and sought after movie stars in the world. Cruise's films have resulted in worldwide box office totals of approximately US$6 billion and his last two films, War of the Worlds and Mission: Impossible III have grossed nearly US$1 billion worldwide." United Artists is hoping that both Cruise name and star power will help bring them home some of that bling.
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