Warner Bros. announced that it has moved the release date for Blood Diamond up one week to December 8, instead of sticking with its original release of December 15. According to Dan Fellman, President of Domestic Distribution, the move was made simply because the film is already generating good buzz and the studio wants to give
you folks Academy and guild members more time to see it before Oscar starts tapping on everyone's shoulder.
Seems plausible, right? Well, Fellman is wrong in one area -- Blood Diamond has not been generating good buzz as of late. It's not so much the film as it is the studio's so-called marketing strategies. See, some of you might not be aware of this, but producers grabbed 27 teenage and child amputees out of South African hospitals and asked them to be extras in the flick. In return, they were promised a small salary and brand new prosthetic limbs. However, more than three months later and no one has received anything. Some feel Warners was holding out until the film was released before handing over the prosthetic limbs in order to use it as a way to promote their product. As you can imagine, this has caused quite a stir and Warner Bros. insists the new limbs are on their way. It does make you wonder though, did they push up the film's release date because of the good buzz or the bad buzz?