CATEGORIES Celebrities and Controversy, Tom Cruise, Movie Marketing, Kevin Smith, Movie News, CinematicalIn the wake of Sacha Baron Cohen's alter-ego Borat trying to gain access to the White House, MTV has listed ten other publicity stunts for films -- including Kevin Smith's truly grovel-worthy MySpace friends-for-a-movie-credit exchange. Although probably most disturbing on the list is the 1988 film Mac and Me which was partially financed by Coca-Cola and McDonalds, and features a musical number that finds Mac dancing with Ronald McDonald. Holy hour and a half long commercial, Batman!
However, I'm reminded of several stunts that didn't make the list. Remember when Clue was released in theaters, and they featured three different endings, so people would go see it more than once? What a fiasco, as finding out which theater was showing what ending proved to be too much work. Don't forget about the "unauthorized" documentary about M. Night Shyamalan that aired on the Sci-Fi channel. It turned out to be a fake created to get more viewers in to see The Village. Of course, the most memorable publicity stunt, real or fake (the jury is still out) has been Tom Cruise jumping up and down on Oprah's couch. Although given Tom's downward slide lately, that one appears to have backfired on him as well. Of course, leave it to MTV themselves to have Steve-O going number one on the carpet at the premiere to promote Jackass: Number Two. They just seem to be getting classier, don't they?
What do you think about publicity stunts? Do they make you want to see the movie or avoid it like the plague? Do you have any personal favorites that didn't make the list?