The site also mentioned a rumored name change for iTunes in the works. This makes sense since iTunes is now selling shows and movies in addition to tunes, but really, the name is so well-known as a brand that I can't imagine Apple would bother. The change wouldn't happen for a long time and may depend on how well the movies sell. For now the current iTunes software will simply include a "movie store" link in the menu sidebar.
Initial iTunes Movie Store titles:
Walt Disney Pictures: James and the Giant Peach, Pocahontas, The Lion King, Aladdin, Chicken Little, Herbie: Fully Loaded, Sky High, Ice Princess, National Treasure, Pirates of the Caribbean: The Curse of the Black Pearl, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.
Disney/Pixar: Toy Story, Toy Story 2, Toy Story 3 (don't ask me), A Bug's Life, Monsters, Inc., Finding Nemo, The Incredibles, Cars.
Miramax: Cold Mountain, The Hours, Chicago, Cinderella Man, Scary Movie 1-4 (I know the Scary Movie franchise is owned by The Weinstein Co. now -- I'm just copying the list).
Touchstone Pictures: The Royal Tenenbaums, Pearl Harbor, The Sixth Sense, Unbreakable, Gone in Sixty Seconds, Shanghai Noon, Deuce Bigalow, Male Gigalo, The Hitchhiker's Guide to the Galaxy, King Arthur, Hidalgo, Open Range, Signs, Reign of Fire.
Lionsgate: American Psycho, Dogma, Ghost Dog: The Way of the Samurai, Pi, Requiem for a Dream, Open Water, Dirty Dancing: Havana Nights, The Punisher, Fahrenheit 9/11, Crash, Alone in the Dark, Hostel, Saw 1 and 2.