Sure, it's going to be campy as hell, but dang, you've got to admit, those folks at New Line are being inventive with the marketing. I got an email this evening from Samuel L. Jackson himself, leading to a voice message of him telling me that Snakes on a Plane is the best damn movie ever made, and I'd better get my ass to see it on August 18. I pointed out to Samuel that, normally, I'd be seeing the film BEFORE the 18th, but since New Line isn't screening it for press, I supposed the 18th would just have to suffice. Then I got the hell out of there before he could lock and load, or send snakes through my fax machine or something.

I have to admit, there's something about hearing Samuel L. Jackson say your name, and talking about your tattoos, that almost hypnotically forces you to want to go see that film, no matter how much you swear you don't want to see it. Must ... resist ... snakes ... on ... plane.

Clever marketing. Hey, maybe Mark Cuban needs to hire one of their guys.