According to Arturo Chavez, Lionsgate's head of Spanish programming, "What the U.S. Latino market needs is consistency," and the distributor is putting its money where Chavez's mouth is with the October theatrical release of Pretendiendo, a romantic comedy. Also in the pipeline for Panamax are the US DVD debuts of Feliz Navidad, cult hit El Vacilón: The Movie, Amar te duele, Conejo en la luna and Matando cabos.
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