Because they just can't get enough Zhang Yimou, Sony Pictures Classics have picked up the North and Latin American rights to his latest project, Curse of the Golden Flower (you may have heard of it back when it was called The City of Golden Armor). Despite the distributor's history with Zhang (they've work with him on eight previous films, including House of Flying Daggers and Hero), in the face Hollywood's growing trepidation about the market strength of Chinese action-romance films, the fact that the buy has been made before the film is even finished shooting seems like a major vote of confidence, both for Zhang and the Chinese industry. That said, of course, the presence of stars Chow Yun-Fat and Gong Li probably didn't hurt, either, since the pair of them are among the most recognizable stars in Asian cinema, at least to American eyes.

If you buy the press release blather about the film, it's apparently going to be the Best! Movie! Ever! "From Gong Li's stunning performance to Chow Yun Fat's commanding presence to opulence one has rarely ever seen on screen, this movie will have it all: Brilliantly executed action set pieces as well as compelling intimate drama against the most colorful historical canvas imaginable." Mmm ... hyperbole.