Because there are several established companies already offering movies for download, Apple doesn't have the market-stranglehold that has allowed them to pretty much dictate the terms of their deals with the companies providing music and television shows to iTunes, and the guess is that the final price for movies will range between $9.99 and $19.99, depending on how many people want to see a given film. The deal, rumored to be done last February, seems to still a ways off; we'll let you know when it happens.
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