The Seventh Annual Golden Trailer Awards were held on June 1st in NYC and Mission: Impossible III was the big winner, garnering three trophies for Trailer Park, the company that produced the film's previews. In addition to winning the grand prize of Best of Show, M:I III won awards for having the best trailer for an action movie and for a summer 2006 blockbuster.
Personally, I think that the best trailer should be the one that attracts people to a movie, since that is its purpose. I admit the Mission: Impossible III trailer is pretty good, but it didn't really convince many to see it, and didn't make me think the movie would be as good as it actually is. When I think of a good trailer, I am always reminded of the ones for Blow, the cocaine biopic starring Johnny Depp. The previews were stylishly edited and featured great soundtracks, which had me in anticipation for months. Unfortunately the actual movie was surprisingly mediocre, but the trailer did a terrific job of drawing me in.
I can't think of the best movie trailer I saw in the past year, so I guess there weren't many that were memorable -- looking at the list of other winners, I can't even remember their trailers. The last truly great preview I can remember was for Eternal Sunshine of the Spotless Mind.
The complete list of winners after the jump.
Best Action Winner: Mission: Impossible III
Best Animation/Family Winner: Harry Potter and the Goblet of Fire
Best Comedy: The Wedding Crashers ("The Masters" trailer)
Best Documentary: March of the Penguins
Best Drama: Good Night, and Good Luck
Best Horror: The Exorcism of Emily Rose
Best Independent: Transamerica
Best Music: Happy Feet
Best Romance: Pride & Prejudice
Best Thriller: Match Point
Best Video Game Trailer: The Godfather - The Game
Best Voice Over: March of the Penguins
Golden Fleece: Into the Blue
Most Original: Thank You For Smoking
Trashiest Trailer: Three
Summer 2006 Blockbuster: Mission: Impossible III
Best of Show: Mission: Impossible III
Special Audience Award for Trashiest Trailer: Beer League and Domino (Teaser 1)