CATEGORIES Action, Sci-Fi & Fantasy, 20th Century Fox, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels, Movie News, CinematicalIt would be such easy marketing for a Fantastic Four movie to open on the 4th of July. The original even had it down at first: Four on Four! It was the easiest release date to remember since Independence Day. Ok, so last year the 4th was a Monday and no films opened, and ID4 opened on the 3rd of July back in 1995. Sometimes it is just the general neighborhood of time that studios need us to remember. Still, F4 didn't get to open close enough to the holiday last year to seem appropriate, because War of the Worlds took control of the big date and pushed the little comic book blockbuster out of the way to the 8th.
Now, as you know, 20th Century Fox is making a sequel (which said out-loud sounds like a Hitchhiker's Guide reference) and seemed to be hoping for a July 4th, 2007 opening, as the date is on a Wednesday and therefore ripe for releasing. Unfortunately, the franchise is still too weak to claim the big-league day as its own. With the Michael Bay-directed Transformers scheduled to come out on the 4th, Fantastic Four 2 has once again been shoved to the side, this time two weeks earlier (June 15th). So, now Fox might want to do a little planning. The next time the holiday falls on a release day is 2012. I'm not sure they should wait for Part 3 or just keep it going up until then, but either way, they need to take siege now. And if any other films attempt another bit of bullying, I say its clobberin' time!