CATEGORIES Animation, Comedy, Sci-Fi & Fantasy, Disney, Family Films, Newsstand, Movie Marketing, Movie News, CinematicalIn case you missed the news, the premiere of Pixar's Cars will take place at the end of this month in Charlotte, North Carolina. Why Charlotte, you ask? Um, duh -- it's because the Lowe's Motor Speedway is there. The premiere, you see, is going to be a NASCAR-style blowout, with four massive screens constructed on the track's infield -- big enough, at least, for all 30,000 ticket-holders to get a clear view of the movie (it's "the first multi-screen digital cinema premiere ever," don't you know). Attending the event will be the movie's voice stars Owen Wilson, Paul Newman, Larry the Cable Guy, and Richard Petty, along with director and Pixar god, John Lasseter. All of which begs the question: is Disney making a massive mistake by focusing their advertising so tightly on the motor sports crowd? Massive thought it undoubtedly is, I can't imagine that audience alone will be enough to bring in the profits we've come to expect from Pixar productions.
NASCAR fan or not, if you wanted to go you're out of luck: every single ticket is gone. That's right: 30,000 freaking tickets have been sold, and we're still almost three weeks from the big day. The nice thing, though, is that a proceeds from ticket sales are going to Speedway Children's Charities and Association of Hole in the Wall Gang Camps, two local charities. Good Pixar.