A recent (and rather excellent) article in the L.A. Times indicates that the New Disney (now with added Pixar!) wants nothing more to do with the deep-fried fat-making that's made McDonald's a corporation wealthy enough to purchase the sun. Thanks to people like Eric Schlosser (Fast Food Nation) and Morgan Spurlock (Super Size Me), the population of Earth seems to have (just now) realized that, hey, fast food is pretty rotten for your insides ... especially if you're a three-year-old kid who couldn't care less about nutrition but realllllly wants that stupid little plastic Narnia keychain.
Plus it looks like DreamWorks has signed a deal to hawk Shrek 3 under the Golden Arches, and one would assume Mickey doesn't exactly dig that relationship. DisneyCo will undoubtedly lose a very healthy revenue stream with this divorce, but it looks like Steve Jobs & Co. are looking to improve Disney's image just a bit ... and it's about time.