In an attempt to utilize some alternate means of advertising, Disney has employed Myspace to create some buzz for their upcoming horror flick, Stay Alive. Stay Alive tells the story of a group of friends who discover a brutal video game which turns deadly - the gamers die as their characters in the game die. The main character of the film is be a guy named Hutch, who now has his very own Myspace, in which he has been chronicling a few events leading up to the story of the film. Hutch uses the About Me section of his site to explain that he's a horror genre fanatic; he loves scary movies and games, listing Resident Evil 4 and Silent Hill 4 among his favorites. He goes on to say that he's recently got his hands on a beta version of a new horror game called Stay Alive, which a friend had been testing for the company that produced it. He says he's never seen anything like this game in terms of brutal horror; "if there was a line, this game leaped over it and turned around to take a piss on it."

It's becoming more and more common for studios to use the internet as a forum for advertising, which makes plenty of sense since today's younger generations practically live online. I've personally never gotten into the Myspace fad, but I know that it is quite the popular site, so it seems like an obvious choice for such a venture. Are such "alternate" means of advertising successful? It's probably far to early to find any concrete stats on that yet, but I'll say this: Hutch has good taste - RE4 was a fantastic game.