According to director Robert Greenwald, the sale of the distribution rights to Wal-Mart: The High Cost of Low Price after its Berlin screening have come despite the fears of some distributors that the mega-retailer will retaliate against them by refusing to sell their other films in its stores. A Wal-Mart spokesperson, of course, poo-pooed the very idea: "To say that we'd retaliate against a distributor for carrying this film is simply preposterous." Does that make you feel better, European distributors? Interestingly, Wal-Mart stores in the US are carrying neither Greenwald's film nor its company-sponsored response, Why Wal-Mart Works: And Why That Drives Some People C-r-a-z-y.

As a result of its well-received screening, Greenwald has arranged distribution for his film in Germany, the UK, and New Zealand and Australia, and a representative told reporters that "he expects to close on Spain, Benelux and France this week." According to The Hollywood Reporter, the film's subject matter is of great interest to much of Europe, where Wal-Mart is already massive retail force.