Obviously, this a creative way to advertise a very tech-friendly movie - but I wonder, who's paying whom? Instinctively, you'd think that WIP was paying Amp'd because they're the ones whose product is being promoted. But isn't Amp'd getting a huge push out of this, too? I know about the company from a few TV ads, but I've certainly never thought about switching providers. If they keep getting this kind of exclusive content, however, it certainly will make people sit up and take notice.
And to that one reader who actually uses Amp'd: please do tell us about the trailer.