Since Cronenberg has actually never worked in Hollywood before, he'll be relying heavily on the film's screenplay (by Bruce Wagner, who wrote Scenes from the Class Struggle in Beverly Hills and I'm Losing You, which Cronenberg executive produced) for "a genuine look at Hollywood culture." Despite taking aim at an incredibly easy target, the director insists that he "won't fall back on some cliches or simplistic sloganeering, because the culture and what it reveals about Western culture and the rest of the world is very complex." Jeez, alright already. The man is clarifying so much before he even gets started that even he's sounding a little worried.
Cronenberg will steel himself for the border crossing and start shooting in LA in the fall.