In addition to bugging filmmakers about dog movies, ACE will present itself as a sort of animal clearing house to the film industry, providing assistance ranging from fact-checking to story ideas; from script consultation to discounted stock footage. Plus, if the division expands as the Humane Society hopes, it may soon be offering large grants to independent filmmakers - of course, they have to be making animal movies. Still, though, money is money.
I wonder if ACE will have any noticeable impact in the industry. I have to admit that the thought of push for more TV shows and movies with an animal focus sounds sort of insane to me - advocating such a thing is weird by itself, but imagining that an audience exists for these films and shows is a leap not many studios seem likely to make. (And, yes, I've heard of March of the Penguins. I'm thinking that's an exception rather than a grand, new, animal-movie rule.)