CATEGORIES Drama, Horror, Lionsgate Films, Newsstand, Movie Marketing, Politics, Movie News, CinematicalThree different agencies in Canada (two advertising/broadcast regulators, and one TV network) have received complains about the television advertising for Eli Roth's extra-violent, little-discussed flick, Hostel. The complaints, which number less than two dozen altogether, stem mainly from concerns that the ads - which "are extremely graphic and showing people being tortured," in addition to warning that "at advance screenings, paramedics were called in response to theatergoers' reactions to the intensity" - might be seen by young children. (It remains unclear whether the complainers are worried about their kids being damaged, or that the little rugrats might end up wanting to see the movie.)
Though the spots apparently can't run before 9PM, it's hard to argue that they're not being shown during programs watched by Canadians of all ages, namely Hockey Night in Canada. However, the noncommittal response from investigative agencies makes it seem unlikely that the complaints will amount to anything more than further publicity for the movie. Say it with me now: "Any publicity is good publicity."