In what is possibly the most politically incorrect promotion of all time, the only
tobacco producer in all of Japan is trying to encourage smoking through
a clever reward system. All smokers have to do to qualify for the promotion is fill out a
questionnaire in which, among other things, they confirm their nasty
habit. (And actually smoke, I presume.) Then the prizes come flying at them - not only can entrants win seats at Sin City
preview in which
the audience can light up, but 100 of them will also win new LCD TVs.
The grand prize, though is insane: one smoker will win AN 11 POUND GOLD
. Just for smoking! Hey, I'm trying to be healthy over here, dammit.
Why isn't anyone giving out gold bars to nonsmokers? Screw this - get
me a ticket to Tokyo and a cigarette.