With the upcoming DVD release of Madagascar, Dreamworks looks for you to make a weekend out of it – literally. Beginning next month with an explosive marketing campaign, perhaps this will bring us a gigantic taste of what to expect from the future of home entertainment. Apart from the usual food-themed advertisements and television commercials, things get real interesting once the box office monster hits shelves.
"The real highlight is a menu option that takes kids to a virtual playground in which they can play various games, learn to draw the film's characters, play a new version of "Whack-A-Mole" and, through a DVD-ROM element, print iron-ons, download photo frames and create personalized invitations, decorations and posters."
Still looking for that babysitter?