has plans to release two theatrical films plus a straight-to-video title each year over the next five years. So says this article
, which features an interview with Jeffery Katzenberg
. Katzenberg, apparently a big fan of seeing animated lions get hit in the crotchular area, has seen the pot of gold that the Shrek
films produced and figures franchises are where the reall money is. The article really is a big wet sloppy kiss to Katzenberg and goes to great lengths to spotlight how revolutionary his approach to digital animation has been. In reality it's just taking Henry Ford
's assembly line and applying it to talking animals.